Meow! (perfume)

Meow!
Type	Women's fragrance
Released	December 13, 2011
Label	Gigantic Parfums
Tagline	Be the cat's meow
Predecessor	Purr
Successor	Killer Queen
Website	http://www.katyperrybeauty.com/

Meow! is a fragrance created by Katy Perry and Gigantic Parfums. The fragrance, released in December 2011 at Nordstrom, is a similar concept to her first fragrance "Purr".

Conception and background

After the success of her previous fragrance Purr, Katy decided along with Gigantic Parfums to design her second fragrance. She said "It’s a sister fragrance. Purr to me was a little bit more floral, and Meow is a little bit more sweet. It was probably because of the California Dreams tour that it was more of the confectionary world, because everything I’ve seen for the last year has been like cotton-candy scented or huge peppermints or massive gummy bears." Perry also described the perfume as "edible".

Packaging and scent

The scent of the perfume is known to be more "sweet" than its previous bottle. The bottle is a cat-shaped bottle which is basically the same as its previous bottle, other than that it is light pink and the collar is the letter "M". Meow's scent has ingredients including pear, honeysuckle and vanilla. The fragrance also features small scents of musk and amber as well.

Release

On December 1, 2011, Katy confirmed that the launch of the perfume would be on December 13, 2011, at Nordstrom stores. However, before this date, the perfume was already out for pre-order.